My design strategy for Sunshine Kitty Catfe aimed at elevating its brand recognition and value. I achieved this by creating a visually appealing identity that highlighted the company's commitment to improving the lives of both cats and humans. The focal point of this identity was the unique selling proposition of providing a calm and therapeutic environment for interaction between cats and visitors. Since the cafe required visitors to book appointments, it facilitated uninterrupted engagement, which demonstrated the company's dedication to fostering meaningful connections. Our proposed logo captured this essence by reflecting the tranquility and harmony of the environment.